“But what are you running from?” is both a reply to the question “is it OK if I go for a short run around Pyongyang?”, as well as the title of our collaborator Erik Wåhlström’s recently released book. Get it now, there’s only 200 copies made. It’s, as we ourselves were once described by a friend in Pyongyang, “far, far from smart, but close to cool”.

(Actually, it’s beautiful. Published by Museum Paper).

Order here.

Even the Slim Fit pant revolves easily. Get your pair right here.

The Loose Fit pant revolves easily. Get your pair right here.

Our booth on the Gallery Fair in Copenhagen.

Gallery Intl. Fashion Claes de Faire, Copenhagen.



9 of 10 frames were transported all the way to Denmark without any remarks.




The squirrel finally achieved a Danish visa.




Lunch w/ Young!




Captain Wingårdh inspecting our booth.




2/9 parts of Ibeyo.




“Koreans are crazy about stationary”.

Congratulations Milsha from Republic of Turkey, who made the winning style of success and satisfactory.

Right now we’re hosting a competition with our friends Looklet on, well, Looklet, where the participants were instructed to style their model backwards. Simple as that. The background is from a favorite, mind-smelting glass pattern we found in Pyongyang this summer. Anyway, the final nominees are now chosen and it’s up to you to choose the best one.

Looklet is an online styling studio that lets you put together full outfits on virtual models. If you want to try our pants on one of those digital girls, then head over to Looklet.com or simply start from the Kara & Oke models avaliable on the site.

We brought the best parts of the Museum with us to Gallery Int. Fashion Fair this weekend.

If you are in town, stop by and let’s say HELLO to each other!

Some images below. More available at Flickr. For directions, opening hours and live feed, head over to nokojeans.com/museum

(Not present is the world’s first (we think) marbled sofa. Hans-Yngve made it today. It’s..)